The business world is changing at an incredibly fast pace…
Many business models introduced only recently are already outdated and obsolete
Customer-led, evidence-based and socially-acceptable product development is the order of the day
Data, technology and new currency solutions have become the new form of superiority
Omnichannel and ubiquitous virtual marketplaces dominate distribution strategies
In South Africa’s free-market economy…
the National Development Plan aims for local SMEs to create and maintain 90% of all jobs by 2030…
… yet research shows that 70% of SMEs fail within 2 years of opening. In 2020, SMEs are responsible for only 28% of jobs
SME failure is mainly attributed to structural, legacy macro and micro challenges ranging from restrictive laws to skills…
…but SMEs also have to contend with fierce competition from large multinational corporations
We are motivated by these unique challenges that demand unique solutions
As a start-up ourselves, we at Meso360 Innovations recognise these realities and know that the answer lies in beneficiation of raw data which sits abundantly in repositories of any business one may think of. We see a present day where data science and automation enable businesses to consciously modify their strategies and tactics in response to the ever-changing market conditions in real time. We are grounded on the idea that standing out from the crowd ensures sustainable competitive advantage.
We are confident that South Africa is ripe and ready for disruption by home-grown unicorns, the black swans. For everything from smart products or services to evidence-led propositions, distribution strategies and entire business models, innovation is limited only by our imagination.
Our organisation is founded on a belief that South Africa has tremendous potential to truly lead the continent in championing Industry 4.0 and developing uniquely African solutions to African problems – from an entrepreneurial perspective.
This we do through development of purpose-led, data-driven B2B and B2C products and services while exploiting collaboration opportunities in both the private and public sectors, thus supporting the government’s developmental mandate and advancing commercial aspirations through multi-sector horizontal and vertical partner linkages.